Since 1996, the Independent School Admission Survey has empowered admissions and enrollment leaders at over 75 secondary schools to make data-driven decisions. By uncovering why families choose to enroll—or not—our analyses provide actionable insights that help schools refine their strategies, enhance their offerings, and increase enrollment success.
Why ISAS?
ISAS provides more than just answers to survey questions—it delivers insights that empower your school to make informed, strategic decisions. In addition to analyzing family responses, ISAS offers unique features that add value and depth to the data:
Enrolling vs. Non-Enrolling Comparisons: Discover what sets enrolling families apart from those who choose other schools, helping you identify strengths to emphasize and barriers to address.
Year-over-Year Trends: Compare data from multiple years to track trends and measure the impact of strategic changes over time.
Parent vs. Student and Day vs. Boarding Views: Highlight differences in perspectives between parents and students, as well as day and boarding families, where applicable.
Subgroup Analysis: Break down results by demographics such as gender, race, geography, or financial aid status to gain a deeper understanding of your audience.
Executive Summary: Each report includes a concise executive summary, spotlighting key findings.
These features make ISAS a powerful tool for schools looking to understand their market, improve their offerings, and build stronger connections with prospective families.
What questions can ISAS answer to enhance your enrollment management strategy?
What matters most to families?
ISAS identifies the school characteristics that applicants and parents consider most important and evaluates how your school performs on these key factors.How is your school perceived?
ISAS explores the most widely held images of your school, offering insights into how prospective families view your institution.Which communication channels work best?
ISAS pinpoints the sources of information about your school that families use most often and rates their effectiveness in shaping decisions.Are families satisfied with costs and financial aid?
ISAS examines parental satisfaction with the cost of attending your school and the financial aid options you provide.How do you compare to competitors?
ISAS analyzes how your school is rated on key characteristics, images, sources of information, and financial factors compared to your top competitors, providing a clear picture of your market position.Where do admitted students go?
ISAS tracks where your admitted students apply, which schools admit them, and which schools they ultimately choose to attend.